Gift market needs "real" customization

June 04, 2019

In China's gift market, there are a few gift companies that provide customized gifts, but most gift companies provide so-called “gift customization”. In fact, for our gift professionals, the so-called gift customization has to be limited in its appearance.

This sentence may be somewhat heavy, but if you think about it carefully, you will find those "custom, DIY" around you, but it is to print LOGO on the surface of gifts, gifts, make some basic modifications and so on. The most common "gift customization" is to print your favorite patterns and text on the gifts. For example: home gifts, digital gifts, craft gifts, business gifts, outdoor sports gifts, advertising promotional gifts and other gifts, this is nothing more than a supplement of some processing technology.

In fact, whether it is the standard of washing, woven marking, embroidering, or plastic labeling, or heat transfer printing, laser printing, screen printing, pad printing, hot stamping, sand blasting, high frequency machine stamping, etc. Use, you can give more personalized elements at different levels of the product. Such as crystal crafts, in addition to the rich appearance of the appearance, but also in the inner layer of crystal crafts carved in different patterns and text, and even embedded in a variety of materials in a variety of expressions. This is not only the progress of the process, but also the agility of this material and carrier.

However, the fact is that most “gift customizations” are basically limited to printing, decals, bronzing, and baking, and they can only carry new patterns in the periphery, such as different colors, styles, and cultures. The transformation of the elements of appeal, so to the insider's feeling is: the same thing as the shape of the device, only change the tone, only the appearance, and the essence has not changed.

From another point of view, this is also one of the important reasons why the gift industry has been eager for new, unusual and special gifts for the past few years. The so-called personalization is just a matter of change. Dare to innovate, fail to innovate, and play only the role of followers on the road to innovation.