Barbie Children's Wear Expands India Market

September 29, 2019

It is reported that Barbie children's clothing will continue to expand in the Indian market, and it is expected to increase the number of exclusive brand outlets (EBOs) in Barbie children's clothing in India to 70 to 80 in the next two years. Due to the large market demand in second-tier and third-tier cities in India, Barbie will also open multi-brand stores (MBOs) and large-scale stores (LFS).

Ashwin Shetty, director of Barbie Kids, is optimistic about Barbie's growth prospects in the Indian market. “Our goal is to achieve sales of INR 2 billion to INR 3 billion in the next two years and to obtain INR 10 billion in 2020.” Mr. Shetty said, “let Barbie become synonymous with world-renowned, high-end fashion children's clothing. ."

At present, Barbie children's wear products include t-shirts, vests, blouses, jeans, short skirts, dresses, shorts, jumpsuits, etc., and are mainly for girls aged 2 to 12 years old. Barbie said it will consider launching products specifically targeting infants under the age of 2 in the future.

In addition, Barbie Kids has authorized Jabong and Babyoye. Websites like com sell their products online, and Barbie will also launch its own online sales platform next month.

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