Barbie Children's Wear Expands India Market
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Ashwin Shetty, director of Barbie Kids, is optimistic about Barbie's growth prospects in the Indian market. “Our goal is to achieve sales of INR 2 billion to INR 3 billion in the next two years and to obtain INR 10 billion in 2020.†Mr. Shetty said, “let Barbie become synonymous with world-renowned, high-end fashion children's clothing. ."
At present, Barbie children's wear products include t-shirts, vests, blouses, jeans, short skirts, dresses, shorts, jumpsuits, etc., and are mainly for girls aged 2 to 12 years old. Barbie said it will consider launching products specifically targeting infants under the age of 2 in the future.
In addition, Barbie Kids has authorized Jabong and Babyoye. Websites like com sell their products online, and Barbie will also launch its own online sales platform next month.