From creative thinking to see Love yarn baby brand creation
In the short span of 4 years of implementing the brand strategy, the sales of Love yarn apparel group has tripled, which stands out from the rest of the industry thanks to innovative thinking, differentiated products, reasonable prices and continuous R & D capabilities And multi-brand operation strategy, Love yarn baby achievements of the dream, achieved across. Behind the success, hide the hardships and efforts of Love yarn. Thinking determines the height of business development, there is no development without innovation, Love yarn group choose to take the brand to create the road by no accident. As a long-term underwear business OEM space for development is extremely narrow, therefore, Love yarn Group Executive Director and Chief Sales Officer Zou Jifu decisively decided to create their own underwear brand . After in-depth thinking and continuous exploration, Love yarn group to lock in the target to create underwear brand. That is, in 2009, the price of the adjustable underwear in the Chinese market is ridiculous. The price of a set of foreign big-name adjustment lingerie is as high as over 10,000 yuan. Not to mention that the wage-earning women can not afford to buy, that is, the affluent consumers are unacceptable. Faced with this situation, after more than a year of study and painstaking research and development, Love yarn group's first independent underwear brand - Love yarn baby was finally born. Love yarn rubbing elegant, fashion, taste, personality, comfort and health in one, coupled with exquisite design, fitting the crop, high-grade imported fabrics, at reasonable prices, a listing on the consumer's attention and recognition. From Love yarn group who can see that the creation of brand strategy is by no means an empty slogan, but a down-to-earth action. Love yarn baby brand strategy can have today's success, nor is it lucky, but the inevitable result. Love yarn Group to advance awareness and development of the eyes of the establishment of a "to care for women's health responsibility" brand development goals, a clear "innovation to enhance the brand, the market to promote the brand," the overall strategic thinking. Although underwear market is facing raw materials, labor prices, low price competition and many other difficulties, the road to brand building is difficult, but Love yarn Group to build its own brand strategy original intention does not change. Innovation has always been the main theme of the development of Love yarn group, in 2011, Love yarn group put forward Love yarn baby upgraded version - Love yarn baby magic bra, love yarn baby magic bra with NiTi memory ring, gentle than the ordinary steel ring, Super elastic, machine washable, non-deformation, the memory alloy ring implants just support the most abundant breast lymph nodes, not only for the compression of the breast zero, but also can improve the blood flow of milk, enhance nutrient supply, can effectively reduce the traditional The lack of flexibility caused by the steel ring the incidence of breast disease, technological innovation to Love yarn group reputation, but also make the product out of the homogeneity problems, embarked on a personalized development. January 2012 Love yarn Baby Magic Bra won the national utility model patent certificate issued. Multi-brand strategy is Love yarn Group's second coup. As a large modern enterprise, there is only one underwear brand is not enough, as early as the eve of Love Baby listed on the eve of Zou Dong to apply for a second lingerie brand Baiyou Ti, positioning is the high-end brands, since then have been applying for GetFit ( Princess) brand and IFEICE (Ai Fei Si) low-cost brand, in February this year, another registered Romola (Lolimala), Lidi Thea (Lidi Xiya) two mid-range brands. At present, the market is well reflected after the launch of Beyoglu, GetFit and IFEICE; Romola and Lidi Thea are in the process of being approved, and I believe it will soon And the vast number of consumers to meet. At present, the multi-brand operation Love yarn Group has shifted from price competition to value competition, more plump wings. Wise Love yarn in creating their own brand at the same time, is also giving new connotation of the brand, with brand communication fashion culture, enhance the competitiveness of enterprises with the brand, with innovation led the underwear industry, Love yarn Group's next goal is: will love Baby yarn into an international underwear brand.
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