Jewelry gold prices have fallen to the lowest price in the year

Recently, the international gold price once again fell, driving the price of domestic gold bars and gold jewelry to go down together. The reporter visited yesterday and found that various gold sales outlets in Xi'an have also adjusted their selling prices, and some shops even used the “gold price of 282 yuan per gram” price tag on the LED screen of the storefront. This price is even lower than the price when gold fell in mid-October.

The gold price of jewelry has dropped to the lowest price in the year. Since last week, the spot purchase price of gold has dropped continuously. On November 28, the international price of gold has been hovering around 243 yuan/g. "The current price is now the lowest price for the whole year..." A salesperson introduced the customer. Yesterday, the reporter visited some brand stores and counters in Xi’an and discovered that the fall in international gold prices has caused the prices of jewelry gold to fall. Chow Tai Fook's jewelry is worth 320 yuan per gram, Chinese gold is 285 yuan per gram, and Northwest Gold is 293 yuan per gram. This reporter learned that as of 15:00 yesterday, the price of Chinese gold bullion investment was 261.2 yuan/g, and that of the northwest gold investment bank was 259.5 yuan/g. The reporter learned that as early as mid-October, the gold price was refreshed at the April low, and the prices of investment bars and jewelry gold all fell all the way. At the time, the price of 1,000 kilograms of Chow Tai Fook fell to 326 yuan/g, and the price of Chinese gold thousand gold fell. At 298 yuan, the gold price at Northwest Gold was 298 yuan/g. At that time, the price of China's gold bullion investment was 268.4 yuan/g, and the price of the northwest gold investment gold bar was 266.9 yuan/g. By contrast, the current price is now the lowest price in the whole year as the salesman has said.

Although the price of gold fell but it did not see the “crazy gold grabbing” phenomenon, the price of gold fell, but the number of people who did not increase at the bottom did not increase much. Yesterday’s visit by the reporter found that although it was the weekend, there was no phenomenon of mad buying of gold in various jewellery stores before the gold counter in April this year. "During the gold sales period, 10 grams and 20 grams of such small heavy gold bars are simply not available, and they are available at any time in the store," said the staff of the Northwest Gold Line.

The reporter visited and learned that some gold brands have introduced manual fee promotions to attract consumers. Li Jiacun Wanda Lao Fengxiang has 50% off all work fees, Luk Fook Jewellery is free of charge, and Chow Tai Fook’s activities to kick-off one-off activities was the last day yesterday. At the counter, reporters saw some ladies choosing their favorite jewelry before the counter.

Aunt Jinma sees a quick solution, but it is stuck. “Today's investment bullion costs a gram more money?” “About 261 yuan.” In the gold store, a middle-aged woman turned away after asking prices. This reporter learned that the “Aunt” bought a 400-g investment gold bar in April, when the price was 306 yuan/g, and the total price was more than 120,000 yuan. Yesterday, the retail price of investment bars has dropped to about 261 yuan / gram, just a difference of 45 yuan per gram of gold for retail prices, the gold 400 grams of gold aunt has shrunk by about 18,000, has been locked. “In August, when I saw it, I almost solved it. I thought I would wait and see it again. I didn’t expect it to be stuck.” The aunt replied with regret. A staff member of the gold shop told the reporter that in April, the price of a 30-gram gold bar was around 9300 yuan. The current price is only over 7,800 yuan, which shows that the price of gold has fallen. If you buy a kilogram of gold bars, you get stuck deeper.

The industry's cautious attitude towards the market outlook does not suggest investing in long-term gold prices have plummeted in April, June and November this year. According to industry sources, since the beginning of this year, all kinds of global commodities have generally declined. Gold that has been rising for 12 consecutive years has unexpectedly become the leading drop this year. At present, the market has formed a relatively unanimous view on the fall of gold, that is, the US easing monetary policy is about to end and the world will reduce its demand for gold. Analysts have expressed their cautious view on whether gold is currently available for purchase. Investors are not recommended to do more now, but chasing the downside is risky.