With 3-5 million start "men's underwear" make money trend
Shaoxing Yingcheng Textile Co.,Ltd , https://www.sxyingcheng.com
August 31, 2025
In recent years, more and more women have pointed out that the majority of clothing manufacturers and businesses are heavily focused on the female market, leaving the male market largely overlooked. This gap has attracted foreign brands to target the mainland market, where they see an opportunity to fill a niche. These companies often conduct surveys and find that modern men face increasing pressure in their daily lives, which influences their shopping behavior. When men go shopping, they usually have a clear goal in mind and don’t want to waste time searching for what they need. As a result, many shopping malls have started to develop specialized stores catering to men, with men’s underwear shops becoming particularly popular.
Starting a men's underwear store requires relatively low initial investment, mainly covering rent, store decoration, and the first purchase of inventory. Rent can vary across different regions, but typically starts from 3 to 5 million yuan. Whether to join a chain or open an independent shop is a personal choice. However, selecting the right brand is crucial. Currently, domestic men's undergarments are still somewhat behind in terms of style and fabric, with many international brands opting for OEM production without paying enough attention to quality and design. Choosing a professional men's underwear brand ensures better support and guidance for future operations.
The products usually feature comfort, elegance, and subtlety, primarily using cotton and modal fabrics. There are also more exaggerated and sexy styles available. For example, the brand "SNOWWOLF Snow Flying Wolf" offers a wide range of products, with prices ranging from 30 to 100 yuan. Because of its specific target audience, location plays a key role in the success of a men's underwear store. Ideal locations include quiet areas with convenient transportation. While high foot traffic is important, it's not necessary to be on the busiest roads. Too much competition may actually deter customers. The best option is to locate in a mature commercial area surrounded by young communities and apartments. A store size of 10 to 25 square meters is sufficient. The address should be easy to find and clearly described to avoid confusion.
Some entrepreneurs choose corner spaces or counters within shopping malls. The overall store design should be simple and neat. The main consumers are fashion-conscious young men, but middle-aged men also make up a significant portion of the customer base. Women also account for a large percentage of visitors. Stores like "SNOWWOLF" offer special promotions for female shoppers, which have proven effective. However, it's recommended to hire male staff, as this makes male customers feel more comfortable and confident when communicating.