In recent days, PeaceBird unveiled its grand flagship store, "Heavenly Store," at the pedestrian street of Hefei's top commercial district. This is the largest self-owned luxury flagship store under the PeaceBird brand and marks a significant move in Hefei, a city with great potential as a fashion consumer hub. The brand aims to create a sales success story in this vibrant market.
**A Vision to Build a 4 Billion-Yuan Sales Myth**
PeaceBird, one of China's most dynamic and promising fashion brands, once set a record with nearly 4 billion yuan in sales in 2009, earning it the title of "fashion carrier" in the Chinese apparel industry. Creating such a market miracle isn't just about trend-setting and style; it's also about recognizing the vast potential of China’s consumer market. This year, PeaceBird focused on Hefei, a city known for its youthful energy and fashion-conscious population. Opening the largest flagship store on Hefei Ace Commercial Pedestrian Street was a strategic decision.
According to an official from PeaceBird, “Hefei is a city full of life and has a large number of fashion-forward individuals. After thorough research, we found that Hefei’s pedestrian street is a major shopping hub with strong consumer power. It’s expected to become a key driver of fashion consumption in China and a crucial growth area for our brand.â€
**Pioneering Trends with a High-End Brand Identity**
PeaceBird stands out among many fast-fashion competitors by integrating the latest fashion elements and advanced design concepts. The brand collaborates with top international fashion trend consultants and continuously absorbs global design trends. With over 1,000 new models per season and more than 4,000 new designs annually, PeaceBird ensures that its customers stay up-to-date with the latest international styles, offering them a shopping experience that rivals global fashion giants.
Located across from Lifu’s "Tianyi Shop" on Huaihe Road Pedestrian Street, the store’s nighttime display is impressive. From its design to in-store service, it matches the standards of international brands. According to the company, creating a boutique brand that represents the “Asian Fashion Pioneer†has always been their vision. Internationalized products and professional services are essential to achieving this goal.
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