Founded in 2000, Dongguan Chaocheng Garment Co., Ltd. is located in Humen Town, Dongguan City — a place widely known as "the first town in China's garment industry." As a leading brand in the casual wear sector, the company has built its reputation on designing, developing, manufacturing, and selling high-quality apparel. Recently, the brand officially appointed Ethan Ruan, a rising Asian super idol, as the spokesperson for its "Jade Love" line. This strategic move marks a new era for the brand, leveraging the star power of Ethan Ruan to boost visibility, strengthen consumer trust, and further solidify its position in the market.
By aligning with a beloved idol, Jade Love aims not only to maintain its strong presence among existing customers but also to expand its reach and enhance brand awareness. The collaboration is expected to promote the culture of leisure fashion and deepen the recognition of the Jade Love brand. With this partnership, the brand is set to attract more franchisees and lead the Chinese casual wear market into a new era of consumer spending, where style meets authenticity.
Ethan Ruan, known by various nicknames such as "Xiao Tian," "Hard Tomorrow," "Nguyen GING Days" (in a Taiwanese tone), "Nguyen 7 Days," and "8.13" (a playful reference from fans), has become one of the most popular male idols in Taiwan. He gained fame for his intense performances in idol dramas, including some of the most thrilling scenes like jumping into the sea, crashing, and falling off cliffs — all of which have made him a fan favorite. His role in the highly-rated drama "Idol Drama Brother" earned him the title of "Highest-Rated Actor in Taiwan Idol Drama History," while his performance in "Hit Broken 13" further cemented his status as a top-tier actor. Known for his dedication and hard work, Ethan Ruan has become a symbol of perseverance and passion in the entertainment industry.
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