Ruan Jingtian strong endorsement "Jade Love" couple costumes
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July 07, 2025
Founded in 2000, Dongguan Chaocheng Garment Co., Ltd. is located in Humen Town, Dongguan City — a place widely recognized as "the first town in China's garment industry." The company has grown into a well-known brand specializing in the design, development, manufacturing, and sales of casual wear. Recently, it officially signed Ethan Ruan, an Asian super idol, as the spokesperson for the "Jade Love" brand. This strategic move marks a new era for the brand, leveraging the popularity of a rising star to strengthen its market presence and build greater consumer confidence.
With Ethan Ruan at the helm, Jade Love aims to expand its reach by launching large-scale advertising campaigns and enhancing its brand image among end consumers. The goal is to promote the culture of leisure fashion and deepen the recognition of the Jade Love brand. By increasing brand visibility and strengthening franchise partnerships, the company is set to lead the Chinese casual wear market and create a new trend in how people spend on leisure fashion.
Ethan Ruan, known by many nicknames such as "Xiao Tian" (å°å¤©), "Hard Tomorrow" (硬明天), "Nguyen GING days" (a playful Taiwanese pronunciation), "Nguyen 7 days," and "8.13" (a nickname from fans after his idol drama rating hit 8.0), has earned the title of "the most bitter male idol in Taiwan" due to the intense filming stunts he performed, including jumping off cliffs, crashing, and falling into dangerous situations. He also gained fame as the leading actor in the highest-rated idol drama in Taiwan history and is known as the "Hit Broken 13 Actor" for starring in a drama that achieved a rating of 13. His dynamic personality and dedication have made him a beloved figure among fans, making him the perfect ambassador for the Jade Love brand.