Combination MBLAQ endorsement TBJ casual wear 2010 spring and summer series advertising
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July 30, 2025
In order to keep the youthful and vibrant essence of the TBJ brand alive, this advertisement featured MBLAQ. The collaboration between the group and the brand highlighted both their unique personalities and the brand's distinct style. MBLAQ brought a playful and energetic vibe to TBJ's Spring/Summer 2010 collection, making the outfits feel natural and effortlessly stylish. They also showcased TBJ's snowflake trousers, retro pieces, hooded sweatshirts, and collared t-shirts, which accentuated their athletic builds and expressed their free-spirited nature. The campaign perfectly captured the brand’s modern, dynamic identity while staying true to its roots.
The visuals in the ad feature a series of striking images that highlight MBLAQ's versatility and confidence in each outfit. From casual streetwear to more polished looks, the group effortlessly embodied the TBJ aesthetic. Their presence not only adds a fresh and youthful energy to the brand but also helps it stay relevant in the ever-evolving fashion landscape. This partnership is a great example of how music and fashion can come together to create something truly memorable.
As the campaign progresses, fans can expect more exciting content and behind-the-scenes glimpses of MBLAQ working with TBJ. It's clear that this collaboration is more than just a marketing move—it's a genuine celebration of creativity, style, and youth culture. With each look, MBLAQ continues to prove why they remain one of the most influential groups in the K-pop scene.