Trends | Spring/Summer 2016 color trends

Leading Speech: With the promotion of Asian stars, profiles, colors, patterns, and design details are deeply influenced by international trends. For China, these design elements tend to be localized, with bright colors, or more vivid and dynamic. The casual 90's style has become more and more popular in the global market. The trend is led by Vetements, which affects the Chinese market and is presented in a more elegant style or reveals a high-end sporting atmosphere. Although some Chinese consumers will choose global trends, for most consumers, conservative layering and collar design should be considered.

Under the impetus of Asian stars, profiles, colors, patterns and design details are deeply influenced by international trends. For China, these design elements tend to be localized, with bright colors, or more vivid and dynamic.

The casual 90's style has become more and more popular in the global market. The trend is led by Vetements, which affects the Chinese market and is presented in a more elegant style or reveals a high-end sporting atmosphere. Although some Chinese consumers will choose global trends, for most consumers, conservative layering and collar design should be considered.

â–¼ color warm orange

The orange color of China and the persimmon color of this season are consistent with the softer global warm orange. For Spring Festival retail, using saturated shades for textured sweaters can attract mature consumers. The pale orange-red color symbolizes luck, shaping the dress of Le Voyage and the single-piece sportswear.

Although solid color dominates, dynamic color patches are still the key to shaping strong images. Defocused orange and reddish-orange high-end atmosphere, the most suitable for modern brands. You can consider using this color in modeling guides to attract your eyeballs. At the same time, you can use natural scenery as a background to capture the consumer's desire to travel and flee the virtual world.

â–¼ color, dandelion yellow

Golden yellow is currently very popular in the retail market, will continue the 2017 spring and summer; and dandelion yellow is more commercial charm, and is consistent with China's digital trend. The color tone works best as a solid color and is suitable for all market levels, accompanied by tops, dresses and jackets.

For consumers who can afford high prices and older ages, it is suitable to choose gorgeous, saturated royal styles, as well as exquisite woven fabrics, silk or silk fabrics. Feminine mesh fabrics or laces enhance the three-dimensional appearance for young consumers.

For youngsters, from Japan and South Korea to learn sports style, feminine style inspiration, and with jewelry, to create a feminine style. Inspired by works of art, eye-catching styling guide color images become a great choice for modern brands.

â–¼ color light blue

Based on China's pale blue pop, gentle blue advanced this color theme. Try to avoid the nostalgic elements of first-tier cities and smaller markets; choose elegant Dior-style ballet styles to meet Chinese modern consumers' pursuit of women's style.

Solid color combined with textured knit fabric, satin, silk or chiffon, especially for light coats, dresses and sweaters, from the beginning of the season until the summer season. You can use these sweet colors to retrofit classic, oversized prints or patterns. Cinderella style images are very suitable for presentation in young women's clothing style guides.

â–¼ color light brown

Although sustainable development is not the focus of consumers, China's long-standing pollution problems may excite consumers' interest in natural colors and sustainable materials.

Light brown has become a pleasing universal neutral color, suitable for basic models, fashion hoodies, dresses, and business - casual bottoms and suits. As an increasingly health-conscious manufacturing base, it is possible to consider the purchase of unbleached cotton and linen to meet the changing consumption mentality.

Color is the life of a costume. It gives the costume a striking impression and a touching taste.

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