COTTON USA unveiled at Shanghai Home Textiles Exhibition WHAT'S NEW IN COTTON

COTTONUSA participated in the Intertextile China International Home Textiles and Accessories Expo (Booth No.: 4.2-D22) held in Shanghai from March 14th to 16th, 2018, and presented WHAT'SNEWINCOTTON cotton new ideas to the global home textile industry, including promotion of sales. Five innovative technologies for growth.

COTTON USA Partner Exhibits - Provides traceability across the entire textile supply chain through DNA technology

COTTONUSA Partner Exhibits - Textiles made from enhanced properties and soluble yarns are soft, lightweight and fast drying

COTTONUSA Partner Exhibits - Sustainable Dust-proof Technology

COTTONUSA Partner Showcase - Suppressing Bacterial Growth

COTTON USA Partner Exhibits - Minerals Promote Energy Cycle

“Innovation is an important reason why COTTONUSA has become a global trust in US cotton,” said Ms. Mao Kailin, Director of China and East Asia at the International Cotton Association. “At this exhibition, our groundbreaking WHAT'SNEWINCOTTON area will showcase new innovative technologies or ideas that bring cotton and cotton blended fabrics to the brand. Our goal is to inspire all of the textile industry. People think about the huge business opportunities in American cotton."

At the scene, COTTONUSA also introduced its cooperation with leading global brands and retailers, and how to grant the right to use the COTTONUSA trademark. Recent consumer research has shown that the COTTONUSA trademark is of high value to consumers and can drive preferences and higher prices.

In addition, COTTONUSA highlights the sustainability, quality, transparency and value of US cotton; current market and consumer research results; and ongoing procurement programs that match US cotton buyers and suppliers throughout the supply chain.

“At COTTONUSA, we are committed to providing networking opportunities, continuing education and the latest research and technological innovations throughout the supply chain,” added Ma Kailin. “This is part of the high value we offer to the entire industry.”

Sticked to COTTON USA trademark products

Editor in charge: Xu Yuehua