The old drivers of the network mutual help industry have helped the starting "heart chain" in order to swear?

February 19, 2023

In recent years, new public welfare forms such as micro-public welfare and public welfare crowdfunding have emerged in an endless stream, and the amount of donations has reached record highs. According to Tencent's 2016 data, the total amount of donations from China increased by 5.4 times from 2014 to 2016, the number of donations increased by 4.7 times, and the number of public welfare projects increased by 6.4 times.

Although the public welfare model is constantly innovating and upgrading, the amount of public welfare crowdfunding has repeatedly set a new record, but the issue of trust has been repeatedly challenged, and the authenticity of the information and the background of the helper are not considered. The recent roaring of the "selling the text to save the woman" incident, so that the public's love is once again hurt.

But this is not something that cannot be solved by technology. On December 7th, the network mutual help platform public support convened the “heart chain” conference for the blockchain application in public welfare scenarios, aiming to make the public welfare more transparent through the grafting of blockchain technology and public welfare.

The “heart chain” of the public support is the blockchain for the public welfare.

In the era of Internet 3.0, many physical assets will be digitized, so can love be digitized? Public support CTO Yan Jianan said that using blockchain technology can turn love into a digital asset that not only makes charity and charity activities more Transparent and credible, and able to make more people willing to participate in public welfare activities.

Unlike other assets, love is an altruistic asset. The more love you show, the more you help others.

According to the operation principle of the “heart chain” of the public support, all the digital assets of love will be recorded in the heart chain launched by the public support group. The heart chain records the record of the donation amount of the nonprofit organization, and the flow of funds is transparent. It also records the record of helping people to follow each person's life.

With the development of Internet technology, the scale, scene, radiation scope and influence of social welfare have been expanded unprecedentedly. The concepts of “Internet + public welfare”, Puzhong charity, and fingertip public welfare have gradually entered the mainstream of public welfare. These models not only deconstructed the traditional charitable donation methods, but also promoted the public's public welfare behavior to the direction of fragmentation, miniaturization and normalization. At the same time, all kinds of public welfare projects use the Internet to achieve rich and colorful communication, so that the social influence of public welfare is magnified hundreds of times.

However, it has to be acknowledged that the current efficiency problems of public welfare organizations mainly focus on the moral hazard and adverse selection of the rescued, which is the "Samarian dilemma" proposed by the famous economist James M. Buchanan in 1971.

In fact, the "Samarian dilemma" is a story in the Bible. It is said that once a lawyer is testing Jesus "Who is our neighbor", Jesus raised "Good Samaritan" "example of. He said: There was a Jew who went to the robbers and was beaten to death on the side of the road. A priest and a Levite passed by, but they all turned a blind eye and detoured. Only one Samaritan who was a feud with the Jews passed by, rescued him, healed him, sent him to the inn, and promised to help him later.

The question raised by the Samaritan Dilemma is: First, what if the Samaritans were also robbed when they rescued the Jews or if they did not inadvertently cause secondary harm to the Jews? The moral hazard of public welfare. Second, if the Jewish people are poor and lazy, and they expect the Samaritans to continue to help themselves, will they rely on the Samaritans or even fraud to obtain continued help? This is the reverse of public welfare. Choose the problem.

The underlying protocol blockchain of Bitcoin inadvertently solved the "Byzantine General problem" proposed by the distributed master Leslie Lamport in 1982. The combination of blockchain and public welfare can also solve the "Samarian dilemma" of nonprofit organizations.

How does the heart chain solve the public welfare problem?

In response to the problem of adverse selection, the public has helped establish a charitable public account book for the “heart chain”, so that the total amount of money raised by the public welfare activities, and the whereabouts of the money can be traced through the blockchain and cannot be tampered with.

In response to the moral hazard problem, the heart chain transforms moral issues into economic problems by establishing a mechanism of loving digital assets on the blockchain, allowing everyone to exchange love with love, exchange trust with trust, and ultimately realize the on-demand distribution of public welfare activities. .

Specifically, the “heart chain” issued by the public support has several characteristics: (1) For non-profit organizations and charities, the heart chain can further enhance the transparency of public welfare, and non-profit organizations, payment institutions, audit institutions, etc. can all join in. The nodes in the heart-chain system operate in the form of alliances, which facilitates public and social supervision, self-incrimination and self-certification, and contributes to the rapid and healthy development of social welfare. (2) For enterprises that participate in public welfare, they can publish public welfare tasks on the heart chain, on the one hand, reduce the cost of obtaining customers, and at the same time enhance the brand image and contribute love. (3) For individuals who participate in public welfare, as long as the corresponding public welfare tasks are completed, individuals can obtain the digital assets of love, and also participate in the open and transparent charity based on the blockchain, and can supervise the amount of donations at any time in the blockchain. And use, and also contributed to my love. (4) The distribution of love digital assets is realized through intelligent contracts, which is more objective, transparent and credible, and eliminates the tricky behavior in the process. (5) Through the blockchain browser, each participant can query the number of records and love digital assets on the blockchain.

Public support for the "heart chain" operation process

From the perspective of the use of the heart chain, the charitable donors release the tasks and realize the distribution of the love assets after completing the task through the intelligent contract system of the docking chain; the participating users complete the tasks issued by the enterprise, and the smart contracts automatically complete the distribution of the love assets; The charitable donors complete the donation through the charity foundation according to the amount recorded on the heart chain. The donation records are written into the blockchain publicity; everyone can query the public information and the number of love assets of themselves and others through the blockchain browser.

What are the application scenarios of the heart chain?

According to the public support CTO Yan Jianan, at present, the public support team first reached a cooperation with the charity foundation, and all the donation records of the “warm heart mountain” activity initiated by the foundation will be recorded in the heart chain.

The warmhearted Liangshan activities of the Public Welfare Foundation will print the two-dimensional code of the public welfare task on the express carton. The user can scan the QR code to complete the corresponding public welfare task. The foundation will complete each love task. A corresponding amount of donation. All processes are recorded on the heart of the chain, the amount of donation is open and transparent, and all users who complete the love task can receive the corresponding digital assets.

Zhongai Foundation "Love Warm Mountain"

In addition, Yan Jianan said that the “step by step gold” APP developed by the public to help the user's walking steps has become a kind of love donation behavior, and the donation corresponding to the number of user donation steps is also recorded in the heart chain.

As an app that advocates “health lies in sports, sports can do good”, “step by step” is the first application to successfully convert steps into public welfare funds. As long as the user chooses to donate their own steps, the amount of the donation step will be recorded on the heart of the chain, and the user will receive the corresponding number of loving digital assets.

At the same time, the record of the contribution amount of each member in the mutual assistance event of the public support platform will also be recorded in the heart chain.

With more than 4 million members, Zhongtuo is the largest platform for the domestic network mutual assistance industry and the mutual aid platform for the application of blockchain technology in China. It is reported that the amount of deductions for each mutual assistance event and the mutual assistance contributions of each member participating in mutual assistance are recorded in the heart chain, and all members participating in mutual assistance can also obtain the corresponding number of loving digital assets.

Yan Jianan told reporters that, like the Equity Chain and other blockchain public chain projects, the “heart chain” of the public support group is a non-profit community-based blockchain project initiated and supported by the Public Support Group and the Shanghai Zhongai Public Welfare Foundation. Development, later will pass the Github open source code. Participants in all communities are able to act as project supervisors to ensure fair execution of contracts. At present, the domestic version of the “heart chain” of the public support runs on the Bu Meng platform, and the foreign version runs on the Ethereum platform.

Speaking of the practical application and expectation of the heart chain, Yan Jianan said: "We have proposed a reliable system that solves the operational efficiency of nonprofit organizations by means of the irreparable modification of blockchain technology and the auto-executable nature of smart contracts. In the 'Samaritan dilemma' problem, through the release of altruistic digital assets, more people are willing to participate in public welfare activities. I hope that with the blessing of blockchain technology, public welfare can be more deeply rooted in people's minds, and ultimately Improve the well-being of society as a whole."

Editor in charge: Kebang

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