Show fashion, love - STEVE & VIVIAN "love fashion" force spread Shanghai

July 20, 2025

Recently, the renowned Italian women's brand STEVE & VIVIAN made its debut as a sponsor at the "New Year Fashion Life" event hosted by a popular Shanghai-based fashion platform. The party attracted a large crowd and was filled with energy and style. Attendees included Ms. Wang Lan, the brand’s executive director, Ms. Ling Xiao, the founder of the website, as well as celebrated artists such as Gong Xinliang, Shen Lijun, Wu Diwen, and Li Na, along with numerous fashion icons. Having entered the Chinese market three years ago, STEVE & VIVIAN has consistently focused on helping Chinese women build their own stylish wardrobes, earning widespread recognition among fashion-conscious women in the city. Being invited to participate in this annual event is a significant milestone, highlighting the brand’s growing influence in China’s fashion scene. The theme of the event was “Fashionable Lifestyle,” and it also incorporated a charitable element supporting disaster relief efforts in Haiti, aligning with STEVE & VIVIAN’s 2010 campaign theme of “Love & Fashion.” At the event, the brand unveiled its latest spring and summer collection, offering a fresh visual experience for guests. The new line features metallic elements, subtle pleats, and continued use of sequins, showcasing the brand’s signature MIX & MATCH style. Speaking at the event, a brand representative shared: “This fashion party marks a solid first step for STEVE & VIVIAN in the Shanghai market, and we’ve received strong approval from the fashion industry. Before officially launching in Shanghai, we aim to engage more with local media and consumers to help them better understand our unique fashion vision and positioning.” The latest season’s spring and summer collection blends the most popular metal trends with a soft, feminine touch, offering a fresh perspective on fashion. During the event, actress Gong Xinliang and beauty icon Shen Lijun were seen wearing the latest party dresses from STEVE & VIVIAN, receiving enthusiastic praise from both celebrities and guests. They both commented, “It looks amazing, very stylish.” The event reached its peak with a charity auction supporting the earthquake relief efforts in Haiti. Ms. Wang Lan, the brand’s executive director, actively participated, showing her commitment to the cause. Looking ahead, STEVE & VIVIAN will officially open its first store in Shanghai in October 2010, aiming to connect with all the stylish professionals in the city. About STEVE & VIVIAN STEVE & VIVIAN is a women’s fashion brand developed by ISUN Group in Italy since 1997, founded in Milan, the heart of fashion. It was introduced to China by Ningbo Ai-Sheng Garment Group in 2007 and now has over 25 stores across the country. Designed for elegant, fashionable, romantic, and mature urban women, the brand is known for its exquisite craftsmanship and original designs. Its style reflects European elegance and comfort, while also embracing vibrant colors, freedom, romance, and authenticity. With its unique romantic atmosphere and luxurious appeal, STEVE & VIVIAN has become a favorite among fashion lovers. SV Ningbo Wanda Store: No. 999 Siming Road, Yinzhou District, Ningbo Wanda Plaza, 1-29 SV Ningbo Tianyi Yintai Store: No. 188 Zhongshan East Road, Haishu District, Ningbo Intime Department Store SV Ningbo Tianyi Square Store: No. 43 Right Lane, Tianyi Square, Ningbo City, Hall 1A-02 SV Ningbo International Shopping Center Store: 3rd Floor, Ningbo International Shopping Center, Tianyi Square

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