"Mother 100" Parenting Magazine Visited T100 Founder Dong Wenmei: Love for Clothes

Abandon doctors just want to be happy every day

Dong Wenmei, this is a name not unknown to the Chinese fashion design community. She is the founder of the first parent-child children's wear brand T100 in China, and the chairman and design director of Guangzhou Baiyi Children's Products Co., Ltd. He has visited several foreign countries.

However, designers and businessmen are not the starting point of her career.

Twenty years ago, in a hospital in Chongqing, Dong Wenmei wearing a white coat dealt with all kinds of patients. The work of the White Angels has a high reputation and high income. However, Dong Wenmei has not done what he likes. At first, she chose to be a doctor, purely to meet the wishes of her parents. And when she saw that a livelihood of life left the world, she felt very uncomfortable, "Life is so fragile and helpless."

For a girl who had experienced a disaster, the “living down” is a very lucky and she is unwilling to accept the impact of “living in the past”. In those years, Dong Wenmei had been in fear and uncertainty. She even put the symptoms of the patient on herself, and she even cried for no reason.

In order to relieve stress, she began to seek ways to reduce pressure - to make clothes. The mother's “woman red” was very delicate. From the age of ten, Dong Wenmei began to design and make clothes for herself under the guidance of her mother. Making clothes makes her feel simple and peaceful, and she also sees the beautiful side of life: Every day, she should be bright and happy.

"I'm not a good doctor. If I don't flee, I may die of depression." Dong Wenmei, who has always been a prostitute in her parents' eyes, suddenly asked to resign and run her own clothes industry. “Self-employed? Who let you do such unpromising things!” In the eyes of parents who have been diligently employed as workers of state-owned enterprises for a lifetime, doctors are a fame and fortune-winning profession. They cannot understand the meaning of “diversion” to their daughters. Severing the relationship "is a threat. But everything could not stop Dong Wenmei's determination. She just wanted to tell her parents that she would live well. "I can support myself!"

In this way, Dong Wenmei “discarded medical practitioners” and travelled between Beijing and Guangzhou. She quickly earned the first pot of gold from the apparel industry.

Good children's clothing is hard to determine to build children's clothing kingdom

With a good career and a heartfelt family, Dong Wenmei and her fellow university students are married and have their own crystals—a beautiful and lovely daughter.

When Mom was behind, Dong Wenmei's heart was on her daughter. Every time she goes on business, she always looks for her daughter's nice children's clothing. Many times, she was disappointed and returned. "It's not as good as me to design clothes for my daughter!" An idea flashed through her mind.

This idea also brought Dong Wenmei back to her childhood. In the 1970s, it was a time when material life was still relatively poor, and everything had to be exchanged for votes. The Dong family is not rich, but in the hearts of parents, the daughter must be beautiful. Therefore, the family of four cloth tickets will always be smashed down by the mother, and even use the small snacks obtained for the job in exchange for other family's cloth tickets, only to exchange cloth for the daughter to see clothes.

Cloth tickets are almost the same, the mother always pulls her and goes to see the suit. The piles of fabrics piled up in the cloth store made the girl dazzled, but also full of joy to imagine what he was wearing. Picking a good suit, the mother with her daughter, the two men and women are talking and laughing, sizing, made a beautiful piece of clothing. They have been given vitality and life, become her unforgettable fragments and memories. The period of happiness that belonged to the mother and the daughter kept Dong Wenmei in mind. She also deeply fell in love with design and tailoring.

“My daughter should also be bright!” The concept given by her parents affected Dong Wenmei, and she also made up her mind: to be her daughter's costume designer. Watching her daughter wear a dress designed by her, as beautiful as an angel, Dong Wenmei's mind came up with a small idea: I want to design more children's clothes so that every child becomes a pure angel!

Speaking of words, the T100 children's wear brand was born. "T" refers to the T platform, "100" stands for 100 points, and T100 implies that every child who puts on children's clothes will have a complete success on the stage of life. "Establishing my own children's clothing kingdom and making children all over the world become 100% beautiful." Become Dong Wenmei's dream.

Daughter is a muse Children's wear promotes parenting culture

The dream is not achieved by one person.

The daughter has become a model for her mother. Her smiles, dukes, and hugs are sources of Dong Wenmei's children's wear design. It has also become a success story for the first generation of the T100. So far, after ten years of development, the T100 brand has grown bigger and bigger, with more than 200 stores in airports and high-end department stores in first-tier cities across the country. Image spokespersons have also changed for several generations. However, in Dong Wenmei’s office, there is still a彤's endorsement photos.

Behind a successful man is a great woman. Similarly, behind a successful woman, in addition to her daughter, she also silently supports and encourages her husband. For Dong Wenmei's dream of children's clothes, the husband who was a surgeon also resigned from work and stayed with him. The two strictly controlled the quality of children's clothing with the strict eyes of their parents and high standards of medical treatment, so that every garment process of the T100 must undergo a medical-grade disinfection process.

However, no matter how much the two people have a tacit understanding, it is inevitable that there will be disagreements. For some time, Dong Wenmei and her husband could not agree on the future development of the company. "He is rigorous, meticulous and well-organized." In order to respect the other half, Dong Wenmei did not conduct too much debate, she was willing to retreat, let her husband to preside over company affairs.

When she is free, she can not be idle at all. She studied various design cultures and clothing trends. She used her skillful scissors to put a plaid pattern in her childhood, mixed the idyllic wind of the pastoral gardens and the lovely wind of the dots, and applied them to children's clothing.

A child is not only an independent person but also a family member. In addition to children's clothes, the parent-child outfit came into being. Dong Wenmei referred to this as a parent-child culture. “The appearance of parent-child clothes makes everyone know that the essence of life is not to make money, but to be with family members.”

The second child is coming. The daughter ate the younger brother's vinegar.

Yes, the family is the harbor, and the business is only icing on the cake. Dong Wenmei regards her career as her own dream, but she pays more attention to family relations and her family's feelings.

When she is married, Dong Wenmei is the “princess” in her family. Although there is still a younger brother, parents are just saying that “daughter is rich”. The younger brother has to do a lot of domestic chores from pissing, but she, “Ten fingers do not touch the spring,” learns poetry and painting, sings and dances, has an optimistic personality and outstanding results. It has always been a shining pearl in everyone’s eyes.

Therefore, even after marriage and daughter, Dong Wenmei still does not care about housework. “This is a pity in our hearts...” My father’s words made her feel a deep love from her parents and let her understand that children should be independent from primary school.

Therefore, Dong Wenmei did not relax her daughter's education.

The aunt at home had a good meal and would cook a variety of cuisines. In order to encourage her daughter, my mother specially “ignited the wind”: “Hey, Ah-hwan is really delicious to cook. Why is it better for you to learn and do it for your mother?” “Okay!” The daughter agreed without hesitation, and then the fart went wrong. Farting around and studying the aunt, this school can now reach the level of “little kitchen”. Mother can not help but snicker: Afterwards, let her daughter cook and wait for herself.

"My daughter is a gift from God!" Dong Wenmei and her husband think that there is a child at home, enough. However, her daughter began to marry and wanted a younger brother because one person was too lonely. For the husband and wife, as long as the request is reasonable, they always respond to the child's needs, so they respond to the daughter's request.

However, the arrival of the youngest son, in addition to surprises, there are troubles. When relatives and friends came to see the newborn, the daughter felt an unprecedented "threat". She was lost, sad, and irritated, and she was worried that mom and dad would not be themselves. At that moment, her daughter turned away in a ghastly manner, leaving her mother unforgettable for a long time.

When Ma was 10 years old, Dong Wenmei did not think that he was still careless. At the suggestion of her friend, she gave her husband the task of caring for her husband, spending more time with her daughter, letting her daughter know the goodness of her brother, and educating her younger brother, "Can't bully my sister!" "Bullying my sister, you're not right!" It took more than a year before she allowed her daughter to regain her optimistic and cheerful past.

Not like the mother and daughter wins the friend

When Mom is not easy, Dong Wenmei has been learning.

She still remembers that she had grown up with her parents' free education since childhood. Although she did not know anything about household chores, she was fully happy. She is also happy to pass this freedom to two children.

Due to the earwitness of her mother's pen design, her daughter showed her design talent from childhood. However, at the age of 12 she proposed the idea of ​​going abroad to study. Dong Wenmei first gave a glimpse, and immediately calmed down to analyze various advantages and disadvantages for her daughter. But her daughter said only: "Mom, you can't stop my dream!" Even though there is so much in her heart, she has never stopped her daughter's reason. Finally, she finally promised to give her freedom to fly.

“After she went abroad, her daughter immediately changed the impression that foreigners were timid and fearful about the Chinese, died reading books, and had low emotional intelligence!” “She will pull out the team's male student and apologize; she can speak in English and Harvard’s principal. And talk; she can make friends with people of any age, which is much better than me! Ha ha ha ... "When it comes to her daughter, Dong Wenmei's face is full of pride and pride.

Can she still be a minor child after all, when the mother really does not worry? “What's the worry?” Since her daughter was 7 years old, her mother has been instilling the correct sex education and letting her learn to protect herself. She allowed her daughter to learn to cook, learn taekwondo, and learn various self-reliance skills. She believes that her daughter must be able to live independently and independently and do better than she thinks.

Of course, Dong Wenmei also knows that he must be the strongest backing of his daughter. Then the work was busy and the body was tired again. She also had no fear of time constraints. She always stayed at the computer at 12 in the morning, shared her joy with her daughter, analyzed her troubles, or listened to her daughter's new learning. song.

It is said that her daughter is a nice little jacket, and her daughter in the UK has to go to a thousand miles away: Mother must take care of her body and she must remember to wear makeup! In her daughter's eyes, this mother is “somewhat two” and loves beauty, but she doesn’t like makeup. "Mom, you want to see the guest, how can you not make it?" Although the daughter is righteous, but let her mother feel intimate.

Dreams in Continuation Love Business in Love Family in Love Love in Life

The daughter flew away, and Dong Wenmei was surrounded by her husband and her youngest son. Learning from the lesson that the youngest son was born to make the eldest daughter jealous, she is no longer willing to distract other concerns from her family.

At this time, the kingdom of children's clothing became more powerful. For several consecutive years, Dong Wenmei followed the president of the country to visit countries such as the United States and Europe to understand the foreign business model and development status. The bigger and bigger the business is, it also means that her children's dream is not far away. "The business is not a person, not a family, but a team." In recent years, she has done more to train the team and let them help her to fulfill her dreams.

As a result, Dong Wenmei will have more time to stay home.

“Being 0 to 7 years old is a critical period for the child’s growth and education.” Therefore, except for business trips and extremely unavoidable circumstances, she will always put off her entertainment and go home for dinner on time. In her view, the family gathered together for dinner, which is the best opportunity for communication and can make each other's hearts closer.

And she did not forget the sentence “The dream can't be blocked” before her daughter went abroad. Her dream, besides her successful career and family, also includes herself: the pursuit of a beautiful life.

In spite of being indefinable, Dong Wenmei still wore a doll's head and revealed round eyes. High-heeled shoes were paired with bright blue nail polish and he dressed himself as young, confident and beautiful. She also shouted every girl's "sister" in a gentle and smiling voice. She was like a big sister next door. “Every woman has a lovely girlish plot. Being a colorful woman is romantic and rigorous. It has both love and warmth. This is what I want.”

On weekdays, she likes to read books, travel, and make fun of gardens. Every week she puts flowers on her table for aromas. This will make her feel happy. And she became the “magical gardener” described by her daughter. “It makes everything grow well.”

In Dong Wenmei's heart, there is a simple and romantic wish: On one day in the future, with his family, he can own a manor house, plant a large slice of grapes, wine, fish, raise small animals and face a sea. Spring life.