On September 9, Li Ning revealed that it had partnered with the Australian high-tech sports brand SKINS to introduce the LI-NINGSKINS professional gradient compression sports equipment in the Chinese market. This collaboration was officially announced on September 8 and marks a significant step forward for the brand's repositioning strategy. The press release emphasized that this partnership represents a groundbreaking move for domestic sports brands, setting a new precedent for international collaborations in both marketing and research and development. By joining forces with SKINS, Li Ning is taking a bold step toward integrating advanced technology into its product line. The LI-NINGSKINS range features bioacceleration technology combined with specialized fabric engineering. These products are designed to enhance muscle performance, reduce tremors, improve blood circulation, and prevent lactic acid buildup. Additionally, they help regulate body temperature in various environmental conditions and offer UPF50+ UV protection, making them ideal for athletes who train in different climates. Zhang Zhiyong, CEO of Li Ning, expressed his enthusiasm about the partnership, stating that it will address a key gap in the Chinese market and provide athletes with cutting-edge technology to push their performance to new heights. He believes that such innovations will not only benefit elite athletes but also empower everyday sports enthusiasts to achieve better results through science and technology. This collaboration highlights Li Ning’s growing ambition to compete globally while maintaining its strong roots in the Chinese market. With SKINS’ expertise in high-performance sportswear, the brand is well-positioned to expand its influence and meet the rising demand for advanced athletic gear.