On September 9, Li Ning revealed that it had previously announced on September 8 its collaboration with the Australian high-tech sports brand SKINS. The partnership aims to introduce the LI-NINGSKINS professional gradient compression sports equipment in the Chinese market. This marks a significant step for Li Ning following its brand revitalization and sets a new precedent for domestic sports brands to engage in joint marketing and R&D efforts with international high-tech sportswear companies. The press release highlights that the LI-NINGSKINS line incorporates bioacceleration technology along with advanced fabric innovations. These features are designed to enhance muscle strength, reduce muscle tremors, improve blood circulation, prevent lactic acid buildup, and help maintain a stable body temperature across various environmental conditions. Additionally, the products offer UPF50+ UV protection, making them ideal for both training and competition. Zhang Zhiyong, CEO of Li Ning, emphasized that this collaboration will fill a critical gap in the Chinese market, enabling athletes to leverage cutting-edge technology to push their performance to new heights. He also expressed confidence that the partnership will bring greater value to consumers and reinforce Li Ning’s position as an innovative leader in the sports industry. With this strategic move, Li Ning continues to expand its product portfolio and strengthen its global presence, while staying true to its mission of empowering athletes through innovation and quality.