China International Apparel & Accessories Fair 2017 (Autumn) is in full swing in October

We are never tied to tradition and do not stick to the past.

In the era of change, innovation, rationality, efficiency, and pragmatism, Chinese clothing is beginning to gain momentum, ushered in the contrarian momentum of “stable and good, quality and leading”. In this year, Chinese clothing has been cohesive and stable, and it has achieved steady growth. In this year, both domestic sales and exports have shown a trend of improvement. The development momentum is abundant, mutual prosperity and mutual promotion, which shows that China's garment industry has achieved remarkable results in adjustment, transformation and upgrading.

But this achievement is also hard to come by. Chinese clothing people adhere to the unchanging initial intention, actively adjust and pragmatically transform with down-to-earth actions; take the responsibility of the big industrial countries to promote the new sail of green development and win-win sharing. A Chinese fashion industry with technology, fashion and green is working. The “Belt and Road” construction is presented in the global textile and apparel industry chain.

One leaf knows the golden autumn. The recovery of the market and the boost of confidence will be released in October to the largest and most influential China International Apparel and Fashion Fair (CHIC) in Asia. Discovering excellence and driving innovation, CHIC has been working hard.

On October 11-13, 2017, China International Apparel & Accessories Fair 2017 (Autumn) will be held at the National Convention and Exhibition Center (Shanghai), focusing on “Technology, Fashion, and Green” to empower the industry. The exhibition brought together 783 exhibitors from 16 countries and regions including the United States, France, Italy, the United Kingdom, India, Pakistan, Japan, Brazil, Poland, Denmark, Canada, Greece, New Zealand, South Korea, China, and Hong Kong. 815 brands participated in the exhibition, with an exhibition area of ​​53,000 square meters. There are a total of fashionable men's wear, the most beautiful costumes, the children's wear, the global fashion, the ingenuity of the feathers, the design strength, the popular accessories, the ODM intellectual creation, the supporting resources, nine professional categories and CHIC- Two exhibitions of the trend brand exhibition and fashion luggage exhibition. In the same period, the exhibition will also host a number of CHICSHOWS, business forums and exhibition area activities, from the integration of terminal channels, insight into trends, gathering quality resources to meet the various needs of different categories of participants.

Technology Engine: Innovating in the industry with intelligence

Innovation has become a consensus.

On the stage where a company such as CHIC is competing to appear and the booth is hard to find, intelligent customized production models, intelligent clothing products, and intelligent collaborative innovation platforms are emerging one after another. The ecological landscape of intelligent collaborative innovation of the apparel industry chain is about to start.

In order to solve the challenge brought by the trend of consumer personalization, the fashion men's wear exhibition area has gathered a large number of fashionable and diversified men's clothing products, the biggest highlight of which is the strong influence of 13 formal dressing and custom-made enterprises, which deeply demonstrates the mass customization of Chinese men's wear. The fashion and fashion, as well as the cutting-edge fashion style brought by Shaoxing pavilion and emerging casual wear and denim, are also amazing.

In the rotten children's clothing exhibition area, the quality children's clothing led by Eaton Gide, Qiluo and other uniforms, the quality of the technology, and the functional new products such as antibacterial, waterproof, antifouling, anti-allergic, anti-mosquito, etc. Become a highlight.

In the ODM Zhizhan exhibition area, not only the Pinghu and Wenzhou manufacturing clusters continue to lead the domestic full-scale garment manufacturing enterprises, bringing professional design and meticulous service; and the platform exhibitors such as Hengqian and Jizhizhi integrate quality manufacturing resources. Open up the data at both ends of supply and demand, presenting the ultimate fast and flexible supply service.

As a supporting resource exhibition area known as “technical value”, Tengfei Technology has brought more cross-border cooperation between intelligent technology and clothing. Many technology companies have closely integrated wearable technology and clothing to integrate upstream and downstream industry chains under the trend of “fast reverse” to create marketing highlights that attract a new generation of consumers.

CHIC Exhibition - Fashion Bags Exhibition not only has a more international brand, but also attracts CARLTON, one of the three largest luggage brands in the UK, CalvinKIein, and the LOVCAT brand, which is popular among Korean stars. It also introduces self-weighing trolleys and music. Smart technology products such as backpacks are the fashion charm of wearable technology.

Fashion engine: carrying cultural creativity

Culture, face up to inheritance.

At the same time as the rapid development of science and technology and information, culture is becoming a more basic, deeper and more lasting driving force for the Chinese garment industry. CHIC2017 (Autumn) will show you a fashion platform that combines cultural heritage, creative inspiration and trend-setting.

The most beautiful costume exhibition area, "culture" is strong. Designer style, fashion women's wear, light luxury women's wear, business women's wear, new Chinese style, wedding dresses, etc. all show the diversified styles of women's wear brands. CARLALOPEZ, AMANDANAVAI, ONCITE, MYRIAMSOS and other emerging brands take multi-brand as a path to present international fashion. Popular, Shenzhen Yuxiu Fashion District, “Chengdu Made-China Tour” Chengdu Exhibition Group also brought unique fashion women's wear under the guidance of cultural heritage.

At the CHIC's high-profile global fashion exhibition area, the fashion apparel brands of different countries show different exotic styles. “Forever Paris Pavilion” brings exquisite women's wear and fashion accessories. The Korean pavilion PreviewinChina will bring hundreds of Korean popular brands. The Italian pavilion will have a comprehensive display of men's, women's and children's wear, as well as the first time to participate in CHIC. The Polish women's wear brand MARAGIBBUCCI and Brazil's famous footwear brand Amazonas, etc., fashion collaboration and cultural integration across borders will be here.

In the design strength exhibition area, the small and beautiful original design is contrarian, the exhibitors continue to innovate, and the stylized original design brands such as non-genetic inheritance and tidal life are competing to expand the channels, and there are also design collection platforms and fashion design institutions. Its brands showcase creative craftsmanship and research and development advantages.

In addition, this year's ingenuity exhibition area will not only continue the luxury “good quality” of luxury fur and warm down, but also the Xinji pavilion, which will continue to participate in the exhibition, will continue to talk about the ingenuity and style of the heart, and more leather fur, high-end down enterprises Here, we will build a gorgeous feast of commerce, brand promotion and processing cooperation.

In the popular accessories exhibition area, the number of brand exhibitors also showed an increasing trend. The jewelry brands Ziio, the light luxury hat “HASUPTAM”, the home brand “flint”, the shoes custom “Customer Customization” and other accessories brands are full of life feelings and aesthetic interest.

The trend-oriented brand professional exhibition CHIC-trend brand exhibition is also moving towards more lifestyles, including the fashionable young women's SOUP with huge market potential, creating a new trend of fitness, travel and yoga, BALLOP, the most on the Brazilian market. A good beach shoes brand AMAZONAS, etc., will be exhibited in CHIC2017 (autumn).

Green Engine: Responsibility Drives Forward

Social responsibility, no regrets.

In the development of Chinese clothing, CHIC has always carried the responsibility of understanding the development direction of the industry and leading the innovation and transformation of the industry. In CHIC2017 (autumn), many brands not only innovate in diversified design and product differentiation, but also in the social responsibility of the industry, strive to achieve the mission, positive energy, and promote the sustainable development of green environmental protection. Practice.

It is worth mentioning that the 2017 China Textile and Apparel Industry Sustainable Fashion Week will be held concurrently, and the “Sustainable Development Zone” will be set up in Hall 2. In three days, the “Sustainable Development Zone” will be divided into three major dimensions: brand responsibility day, responsibility development day and responsible consumption day. The attitude, action, action and planning of China's textile and garment industry will be clearly presented here.

In addition, the green environmental protection and social responsibility that are deeply rooted in the hearts of the people also entered other exhibition areas of CHIC.