On November 18th, the cross-border fashion brand MiiOW, known for its "sexy" and "dynamic" image, unveiled its Spring-Summer 2010 collection in Shanghai, the global fashion hub. The event also marked the launch of its new product line and an investment invitation conference, themed “Bright.â€
The latest Spring-Summer collection showcased a bold use of innovative “flash fabric,†featuring vibrant colors that embodied a futuristic and tech-savvy aesthetic—perfect for warm-weather wear. Among the standout pieces were the “Colored Denim Series†and the “Diamond Series,†both drawing significant attention from attendees.
This season’s design was inspired by global sporting events, including “Nordic Seafaring Sports,†“Tour de France,†and “American Football,†blending athletic elements with modern fashion to create stylish yet casual wear.
In addition, the “South Africa Impressions†series paid homage to the excitement of the 2010 FIFA World Cup, incorporating South African and football motifs. This collection is expected to become a major trend in the summer of 2010.
The brand also premiered its first official theme song, “Cute Girl MiiOW Charm,†performed by Korean singer Angels SARA. Released in July, the track quickly gained popularity for its energetic electronic beats, trendy lyrics, and catchy melody, perfectly reflecting the brand's style.
A highly anticipated music video for the single “MiiOW Curse†was also unveiled at the event. Produced with a large budget and involving top talent from both China and Korea, the video featured Angels SARA performing live on stage. During the show, she received a special gift from Catman International—a custom-made red sexy lingerie set—adding to the evening’s glamorous atmosphere.
The event was met with overwhelming enthusiasm. Since its founding two years ago, MiiOW has steadily built its brand influence and appeal, attracting a growing number of investors and retailers. Over 300 dealers from across the country attended the event, seeking partnerships with the brand. According to the brand director, nearly 50 new agreements were signed, marking a successful and promising start for MiiOW in 2010.
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