May 04, 2019
Shenzhen Ruimin Investment and Development Co., Ltd. is a large-scale integrated enterprise integrating design, production and sales. Its "LOL SOURIRE" children's wear products are exported to France, Australia, Japan, Korea, Britain and other European and American countries since 2007 Since its establishment inception, to a unique business philosophy and the French romantic fashion design style in the children's fashion trend dominate. Adhering to the business philosophy of "quality first, service first and innovation first", the company adheres to the management principle of "win-win and win-win" with "a stream of rivers and rivers" and a win-win and win-win principle of taking customer satisfaction as the center, insists on the design of children's life culture The core of children to show the most true side, "the image of the first, service first, the first acting" business philosophy consistently implemented. In order to realize the company's five years as a famous domestic children's wear brand strategy, we accelerate the pace of progress and establish a sound operating system, the implementation of the product 7S certification system: 1 positioning differences 2 style fashion 3 design front 4 price 5 the fine workmanship 6, Fabrics noble 7, excellent version, the successful implementation of the marketing strategy of big shop benchmarking with scientific product portfolio + excellent display techniques + human services + outstanding personnel, merchandise, store management champion business model, through the 5-year direct marketing operations Groping and concluding, the company created an incredible myth that the monthly sales of more than 300,000 yuan a month at a monthly rent of 1,000 yuan, the company has established a number of branches throughout the country, 150 franchisees, stores all over the country far away to Nepal. Brand Style: Fashion, Leisure, Vitality, Personality. Consumers: Age 3-15 years old (height 80cm-150cm) Fashionable, healthy lifestyle children. Brand Mission: The concept of respect, care for children and healthy fashion clothing to the world of all parents and children Business philosophy: quality comes first, Seiko secret agents, excellence and innovation, and strive to perfect. Product Positioning: high-end quality, mid-range price, high-quality brand laid the foundation, the market price in the snatch. Design philosophy: French romantic, Chinese fashion, childhood personality into the design, the happy and healthy to bring children, emphasizing the original design of high quality, fashion design and modern leisure concepts and healthy lifestyle combine to promote fashion and environmental protection. Design principles: comfortable, healthy, environmentally friendly, beautiful, refined to highlight the elegant, subtle in the show personality, fashion contains confidence! Brand Culture: Characteristics of childhood, special memories, special services.