Picking a one million public welfare donation at Peak Sports Exchange

June 20, 2025

On September 29, Hong Kong's Central Trading Hall was bustling with energy as investors, financial experts, and major media outlets gathered to celebrate the dual listing of Peak Sporting Goods Co., Ltd., a prominent Chinese sports brand. The atmosphere was electric, filled with anticipation and excitement. The market response was overwhelmingly positive. At 10:00 am, the stock began trading, marking a significant milestone for Peak Sports as it entered the Hong Kong Stock Exchange. This event symbolized the remarkable transformation of a private enterprise into a globally recognized brand. During the ceremony, Chairman Xu Jingnan presented a basketball autographed by seven NBA stars to the Hong Kong Stock Exchange representatives, highlighting Peak's dedication to expanding its global presence and enhancing product innovation. Xu Zhihua, CEO of Peak Sports, expressed his pride in the successful listing, calling it a defining moment in the company's over two-decade history. He emphasized how this achievement fulfills the aspirations of everyone at Peak and positions the brand on a new stage in China's professional sports sector. "This is not just a victory for us," he stated, "but a celebration for the entire industry and our countless consumers." Investors remain bullish on Peak's future performance, appreciating its steadfast commitment to specialization since its inception. Unlike fashion sports brands, which rely heavily on trends, Peak focuses on technical excellence and cultural relevance, ensuring a loyal and growing customer base. Experts noted that Peak's strategic focus on quality and innovation provides a competitive edge in the market. China's basketball equipment market is vast, with nearly 300 million direct and indirect participants. Studies show that the average individual consumes an impressive number of basketball shoes annually, excluding additional apparel purchases or peripheral spending. The popularity of basketball in China, fueled by the NBA's growing influence, has created a thriving environment for sports brands like Peak. Basketball equipment demands exceptional technological sophistication and long-term expertise. With over two decades of experience, Peak has established itself as a leader in this specialized field. This deep-rooted knowledge gives Peak a distinct advantage in meeting the needs of athletes and enthusiasts alike. To mark the occasion of its listing, Peak Sports announced a donation of one million yuan to support public welfare initiatives. This gesture reflects the company's ongoing commitment to social responsibility and community engagement. As the stock began trading, the buzz around Peak Sports was palpable. The future looks bright for this brand, poised to make waves in both the domestic and international sports markets.

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