Italy Brioni target Far East to open a new store
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June 27, 2025
Brioni recently threw a special celebration, marking the launch of its new fragrance in London and signaling its ambitious plans to expand into the Far East market. According to Just-style.com, the Italian luxury brand is set to open new boutiques in major Chinese cities such as Shanghai and Beijing later this year. Andrea Perrone, the nephew of Brioni's founder Gaetano Savini, emphasized that the company has an "international expansion strategy" aimed at reaching elite customers across Europe. New stores are planned in cities like Barcelona, Venice, Dusseldorf, and Hamburg.
Over the past two years, Brioni has already expanded into several key markets, including Russia (St. Petersburg and Yekaterinburg), Ukraine (Kiev), Kazakhstan (Almaty), Azerbaijan (Baku), Malaysia (Kuala Lumpur), Macau, South Korea (Seoul), Indonesia, India (Mumbai and New Delhi), the United Arab Emirates (Dubai), France (Cannes), and the United States (Bal Harbour, Florida). This global push reflects the brand’s growing presence and its commitment to maintaining its status as a symbol of timeless elegance and sophistication.
With the launch of its latest fragrance and the expansion of its retail footprint, Brioni continues to solidify its position as one of the most prestigious names in the world of high fashion and luxury. The brand's focus on quality, craftsmanship, and exclusivity remains at the core of its strategy as it looks to attract a new generation of discerning customers around the globe.