It brand AAPE new concept flagship store settled in Hangzhou National University Plaza

The largest flagship store in China, the largest in the Zhejiang region and covering the group’s small-it brand, is the new concept flagship store located at GDA Plaza in Hangzhou. AAPE BY A BATHING APE® also opened a new store here, located on the second floor of it blue block brand new concept flagship store.

The overall style of the shop is integrated with it blue block. The materials of ceiling, wall and floor are consistent with it blue block. In the design details, the classic elements of AAPE are retained.

The new shop's door design LOGO uses the updated AAPE simple black-and-white moonface, followed by the neon display of the shop window not only displays the AAPE LOGO, but also serves as a transparent display wall. From the outside of the store, you can faintly browse to the interior display.

The interior of the shop adopts a technological metallic decoration style. All display props are stainless steel mobile props, making the display space more light and transparent. At the same time, some display props are printed with AAPE camouflage lines, making the overall image of the store even more cool!