"Fusion" ABC KIDS2017 spring orders will come to an end
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November 27, 2022
From July 11 to 13, the ABCKIDS 2017 Spring New Product Launch with the theme of "Convergence" was held in Huian, Quanzhou. Distributors from all over the country gathered together to witness the ABC KIDS Fusion with Action and Enthusiasm - Winning the Future and Opening a New ABC KIDS Tour. In addition, ABC KIDS also launched a new product Ai + super light running shoes at this order meeting. Continuation of double-sided adhesive strategy, together to enhance the brand influence With the implementation of the second child policy and the diversification of consumer needs, children's products industry is becoming more and more strategic layout of the brand. Under the favorable environment and fierce competition, brand upgrading and transformation have become important means for seeking new development. The new conference to "change" as the theme, that ABC KIDS fusion energy storage, with a broader and high vision of the face of the future, to achieve further convergence of brand leap. Mr. Zhou Jianyong, general manager of Startup Co., Ltd. said: With the development strategy of "converging and transforming", ABC KIDS will focus on brand upgrading and innovation and will continue to consolidate the status of ABC KIDS industry leader and catch up with competition in the next few years The distance between them, as moms and children's first choice. In order to enhance brand influence, ABC KIDS continues the dissemination strategy of "double-sided adhesive tape" and devotes itself to creating a three-dimensional communication matrix. It has reached strategic cooperation with Baidu, Tencent Children, Sina Parenting, Slumber Net, Parenting Network and Pacific Parent-child Network etc. Meanwhile, the annual exclusive Golden Eagle cartoon "Childhood Adventures" and the forthcoming second season "New Voice Fan ", ABC KIDS brand value since then further rapid increase. Focus on products, Ai + super light running shoes heavy debut Spring 2017 new, ABC KIDS launched the "Pegasus party" as the theme of the metropolis series and "life players" as the theme of life series. In product style and series planning more distinctive and unique brand features. Not only does it make a bold attempt on color, such as light pink, mint green, fluorescent orange and other bright colors, it also adds a series of elements such as flowers and patterns and exquisite video games to make the lively and playful product image vivid. At the same time ABC KIDS continuous innovation in product development, following the launch of Ai + super running shoes series, followed by this order will launch Ai + super light running shoes. Its equipped with AI + LIGHT1.0 ultra-light technology, a single shoe weight of only 110g, equivalent to only two eggs; more convenient and comfortable foot movement, full care of children's health, give children ultra-light more Comfortable sports wear experience. Continued to promote the terminal upgrade, focusing on terminal operating capacity Not only in the brand and product innovation, this order also reflects the ABC KIDS for terminal construction and standardized operation of attention. Through the establishment of standardized "simulation shop", supplemented by on-site commentary, more intuitive guide dealers to terminal management. As a result, the terminal stores as ABC KIDS brand window, on the one hand allow users to experience more comfortable consumer, on the other hand also express vivid brand emotion to consumers, pass "love" brand culture important channel. The era of the tide of children lead the development of the industry, but also to see ABC KIDS. Whether it is brand promotion, product innovation, or the standardized operation of terminal stores, ABC KIDS is constantly outperforming the industry. I believe ABC KIDS in the future development of the road to go faster and more stable, across higher and farther the peak of the brand.