(A) Brand Name: Silk Buddha (Chinese) – CIFUCA (English)
(B) Brand Positioning: A fashion-oriented women's brand that emphasizes harmony with nature, environmental protection, and healthy living.
(C) Target Customers: Women who embrace a lifestyle focused on sustainability, health, and eco-conscious choices. These are individuals who value balance and seek products that align with their ethical beliefs.
(D) Product Style: The brand specializes in fashionable wool knits, weaves, and jewelry combinations, blending traditional craftsmanship with modern trends.
(E) Consumer Orientation: Aimed at urban women aged 28-45, this segment includes professionals such as teachers, doctors, civil servants, researchers, designers, corporate executives, bankers, and entrepreneurs. These women are confident, refined, and health-conscious, appreciating timeless elegance over fleeting trends.
(F) Brand Description: Born in the fashion hub of Paris, the Silk Buddha brand has evolved through the dedication of multiple generations of designers. It combines the sophistication of French design with the cultural essence of Chinese aesthetics, creating garments that resonate with contemporary women seeking both beauty and functionality. Using sustainable fabrics and innovative designs, Silk Buddha offers a collection that champions environmental responsibility alongside personal style. The brand operates an extensive distribution network supported by cutting-edge logistics and quality assurance systems, ensuring seamless operations for its franchisees while delivering exceptional value to consumers.
(G) Brand Concept: Embracing the principles of naturalness and healthy living, Silk Buddha aims to empower women to express themselves authentically while prioritizing their well-being.
(H) Brand Characteristics: Rooted in elegant living, Silk Buddha integrates global and local fashion trends. Each piece reflects meticulous attention to detail and user-friendly design, focusing on comfort and health-conscious materials. The brand’s commitment to quality ensures every garment feels luxurious yet approachable, appealing to those who understand that true fashion is about more than just appearance—it’s about feeling good inside out.
As part of its mission, Silk Buddha strives to be not only a leader in style but also a responsible partner in promoting a greener future. By collaborating closely with suppliers and retailers, the brand works towards reducing its ecological footprint while inspiring confidence among its clientele. Whether it’s through seasonal collections or limited-edition pieces, Silk Buddha continues to redefine what it means to live beautifully and responsibly.
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