Zen's wisdom management has made the first brand of domestic light luxury jewelry to visit Wang Hailun, general manager of Xinyicheng Brand Management Co., Ltd. (Figure)
Shopping malls like battlefields! In this war without smoke, how can managers do "Yu Fan Lun, talk and laugh, smash the smoke and smoke"? Meditation is the only rule. - Selected from Wang Hailun, "The Source of Zen's Wisdom and Efficient Management" Wang Hailun has many years of meditation experience, and has a book entitled "The Source of Zen's Wisdom and Efficient Management", and proposes that the current development of enterprises is the development process of corporate leaders' spiritual growth. It has led Xinyicheng from wholesale to retail, from retail to joining, to brand monopoly, chain output, and has undergone many transformations and upgrades in the past 19 years. When asked how to solve various problems on the road of long-term brand building, Mr. Wang faintly answered, believe, persist. Believe in yourself, break through the restrictive mind, do not give yourself too many restrictions, believe that you can do it; and persist, continue to adhere, integrate resources, be brave in change, and constantly innovate, this is the scope of Zen wisdom management. Transcend in integration There are not a few companies in the jewelry industry that cooperate with Swarovski, but they can fully integrate Swarovski's advantages and make it play a bigger role. Xinyicheng is one of the best. According to reports, in the past 10 years, Swarovski has continued to give support to Xinyucheng in terms of theme packaging, design, display, promotion, and customization. The theme products designed by Swarovski designers are from the White Snake Legend series, the Green Motion Carnival series, to the latest season's colorful series. Wang Hailun admits that the essence of the brand has changed a lot, the brand's gold content and quality and fashion. More and more strong, it is more and more in line with "light luxury" (luxury goods easy to enjoy), the brand's cultural, fashion, product quality has gradually been recognized by consumers, product prices from the initial tens of dollars to Today's average price of 780 yuan, the current domestic can not find the second retail, the new city is the first to do. Reborn in change Lu Xun said: "It is difficult to survive without innovation." Indeed, the current business environment is not good, but the worse it is, the more things you have to do, Wang Hailun said. In the past five years, pedestrian street sales have gone downhill, and street shops have started price wars, and business is getting worse. What bothers everyone is that not only the influence of e-commerce, but also the shopping mall (shopping plaza) across the country has attracted passengers. Therefore, five years ago, he began to plan transformation, talked with Wanda, and finally coincided with Wanda's development pattern. With Wanda Channel, the most direct communication platform between brands and consumers was established, which was finally accepted by consumers. In 2014, when most of the retail industry's performance fell sharply, Xinyi City experienced a counter-market growth, which was 62% higher than the same period in 2013 and a 43% increase from the previous quarter. Obviously, the investment in the shopping mall channel is definitely worth it. Nowadays, it is already the fifth year of Wanda’s new city, which has attracted more shopping malls to seek cooperation opportunities. Wang Hailun said that nearly 400 shopping malls in China have been shared with franchisees nationwide. And suggest that franchisees follow the channel and try to do shopping mall as much as possible. According to reports, up to now, Xinyicheng has reached 68 brand stores in Wanda Channel, with more than 1,000 franchisees. Take off in innovation With the rapid development of e-commerce, Xinyicheng is no longer limited to customers who can only communicate in stores. The keen Xinyicheng has seized the WeChat platform that has sprung up in the past two years. Let franchisees discover business opportunities from new fields. At present, its WeChat Mall has been officially launched at the anniversary celebration on August 31. According to reports, the original intention of Xinyicheng Design Micro Mall is not from the perspective of the company's operation. Instead, develop a new profit model for franchisees. What is more worth mentioning is that on the 31st anniversary of the new city of Aachen on August 31, the “Shuangzi New Group Development Plan†was released in the same period. In the future, Xinyi City will cooperate with Zhejiang Xinguang and French Jiaren in brand collection stores. . As the business environment changes, new models emerge, which requires managers to abandon old ideas and apply new management ideas to adapt to changes in the new situation. In the management of Xinyicheng, the wisdom of Zen is played to the fullest. This fashion jewelry company founded in 1996 has the same quality and certification as Swarovski, and is also the first Swarovski authorized jewelry brand in China. Through 19 years of perseverance, 19 years of accumulation, and 19 years of precipitation, it has won many honors such as "the most popular jewelry award" and is worthy of the title of China's first luxury brand. 3200Mm Nonwoven Lines,Cheap Non-Woven Fabric Machine,Intact Non-Woven Meltblown Machine,Exquisite Non-Woven Fabric Machine Changzhou Xinzhongshun Nonwoven Machinery Co., Ltd. , https://www.xzsnonwovenmachine.com
