Mistakes in the purchase of precious stones

September 23, 2021

Misunderstanding 1. Buying jewellery can preserve value, equal to investment

In jewelry stores, I often hear shopping guides and consumers say that buying gold jewelry is good, and value preservation is equal to saving money. In fact, gold jewelry is not the same as gold, which contains many aspects such as raw materials, process, labor costs, etc., much higher than the price of gold itself. When the price of gold rises, the price of jewellery will immediately rise; when the price of gold falls, jewelers will not slash the price of jewellery for profit, but will lag much. Therefore, gold jewelry is mainly worn, and investment is auxiliary. Invest in paper gold or invest in gold bars.

In addition, the purchase of jewellery is not only for the preservation of value, but also to beautify life, especially when buying jewels with gemstones, it is even more difficult to pursue full gold. The performance of jewel jewellery with K gold is ideal, such as 18K gold and 14K gold. The gold is too soft, it can't be jeweled, and it's difficult to maintain a certain shape.

If you invest in gems, of course, you should always choose high-quality famous treasures such as red sapphire, etc. Not all gems are worth investing.

Misunderstanding 2, perfect jewelry is good

Some consumers are cautious when choosing jewelry, lest they buy jewelry with a hint of impurities or very fine cracks inside. In fact, true natural jewelry will inevitably have such small defects, as long as it does not affect the external beauty of jewelry, it is not a big problem. Such as emerald, it is almost impossible to buy without cracks and inclusions; some jewelry is more valuable because of the beautiful inclusions, such as hair crystal, water agate, etc., this is a natural imprint.

Misunderstanding 3, jewelry is a luxury, we can not afford

In the eyes of ordinary people, jewellery is a luxury, and people who do not have the financial ability cannot afford it. In fact, there are high, medium and low grades of jewellery, and the price difference is also very large. China's jewelry market is still dominated by medium and low-end jewellery consumption, and individuals can purchase suitable jewellery according to their own economic strength.

Misunderstanding 4, low price can buy high quality jewelry

Some consumers don't know the true value of certain jewellery and often want to buy high quality jewellery at a lower price. If you want to buy green and transparent jade at a cheap price, this is actually impossible. Some businessmen use the consumer's mentality to sell counterfeit fakes at low prices, so when buying jewelry, Be sure to purchase a reputable jewellery company's products and have an identification certificate in order to have a basis for problems. The most important thing is that you should not buy jewellery and cheap.

Misunderstanding 5, the gems are very hard, not afraid of falling

Generally, a gem is indeed harder than ordinary stone, but this does not mean that it is not afraid of falling. The hardness of a gemstone is determined by its resistance to scratching. However, the key to easy cracking is determined by its toughness. The higher the hardness of many gemstones, the smaller the toughness is, so the more easily it is broken. For example, red stone is a very fragile gem.

宝石

Misunderstanding six, only the purchase of high-end jewelry is worthwhile

In the eyes of many consumers, only high-grade gems are considered real gems, and many medium and low-grade gems are regarded as semi-precious stones. This is a misunderstanding of consumption. For example, garnet, olivine, topaz and amethyst, which are called gemstones in Hong Kong and Taiwan, are real gems, and each has its own unique beauty. It has been popular in Europe and America for many years and has very good decoration. effect. If investing in natural high-end jewelry is the first choice, wear it or be beautiful and like it.

Misunderstanding VII, jewellery belongs to the "three guarantees" range

Many people think that the jewelry I bought at such a high price should be within the scope of “three guarantees” and can be returned and exchanged at any time. In fact, jewelry and other goods are not the same, can not be returned at any time, only a few cities have introduced the "three guarantees" policy of jewelry. Under normal circumstances, in the case of precious metal gold jewelry, if the jewelry to be sold is to be exchanged, it is necessary to depreciate the old jewelry, deduct the depreciation fee, and then replace it. Of course, many sellers promise to return unconditionally.

Misunderstanding eight, the purchase of jewelry should be free of charge for life

Many brands will be branded with “lifetime free maintenance and cleaning” when selling products. In fact, in addition to basic cleaning, maintenance and refurbishment, other maintenance items may be charged. In addition, the after-sales service situation of Hong Kong, Macao and Taiwan is the same as that of the mainland. Most maintenance projects charge fees, but the charging standards will be adjusted according to local consumption levels.

Misunderstanding IX, I believe that diamonds will be sold at a reduced price.

The diamond retail industry is actually monitored by DeBeers, the world's largest diamond mining company. The company offers 65% of the world's rough-cut diamonds and has been strictly controlling the supply of diamonds, essentially controlling the retail price of diamonds in the market. Affected by this, China's domestic diamond price fluctuations will not be very large. The so-called big reduction in diamond jewelry by merchants is actually just a means of sales.

Misunderstanding 10, blind pursuit of pure natural untreated jewelry

Colored stones are becoming an increasingly scarce commodity. The colorful diamonds, rubies, and sapphires you see in jewelry stores are mostly made through synthetic techniques, and some are natural gemstones that have been treated, such as heating, to make them look more beautiful. In fact, in the case of reasonable prices, it is completely acceptable, if only wearing and in the jewelry industry for the heat treatment of the colorful treasure is recognized. If you invest in Red and Blue, it is not recommended to choose heat treatment.

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